To effectively place ads and market their products, brands have to first identify their audience. Subsequently, they can begin to distinguish the customer’s preferences and habits. In order to do so, they must understand the socioeconomic and technological shifts that are prevalent in today’s marketplace, from the changing model of the nuclear family to the hottest apps available on iOS. This site will attempt to outline some of the salient micro and macro trends that will shape tomorrow’s consumer culture. The primary goal is to help brands leverage their products to align with audience interests and ultimately build brand equity.